NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly
successful groups and provides tomorrow's leaders with the tools to build a cohesive motivated
culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL Where does
great culture come from? How do you build and sustain it in your group or strengthen a culture
that needs fixing? In The Culture Code Daniel Coyle goes inside some of the world's most
successful organizations-including the U.S. Navy's SEAL Team Six IDEO and the San Antonio
Spurs-and reveals what makes them tick. He demystifies the culture-building process by
identifying three key skills that generate cohesion and cooperation and explains how diverse
groups learn to function with a single mind. Drawing on examples that range from Internet
retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves
Coyle offers specific strategies that trigger learning spark collaboration build trust and
drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do
troubleshoots common pitfalls and shares advice about reforming a toxic culture. Combining
leading-edge science on-the-ground insights from world-class leaders and practical ideas for
action The Culture Code offers a roadmap for creating an environment where innovation
flourishes problems get solved and expectations are exceeded. Culture is not something you
are-it's something you do. The Culture Code puts the power in your hands. No matter the size of
your group or your goal this book can teach you the principles of cultural chemistry that
transform individuals into teams that can accomplish amazing things together. Praise for The
Culture Code I've been waiting years for someone to write this book-I've built it up in my mind
into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced
a truly brilliant mesmerizing read that demystifies the magic of great groups. It blows all
other books on culture right out of the water.-Adam Grant New York Times bestselling author of
Option B Originals and Give and Take If you want to understand how successful groups work-the
signals they transmit the language they speak the cues that foster creativity-you won't find
a more essential guide than The Culture Code.-Charles Duhigg New York Times bestselling author
of The Power of Habit and Smarter Faster Better
