This popular market-leading textbook for corporate communication continues to be the
authoritative and definitive textbook for students and educators. The text has been updated to
include: ¿ changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid
working on employee communication ¿ the ongoing impacts of digital disruption and
transformation on corporate communication at the advent of the 'metaverse' and alongside
consideration of popular newer social media ¿ the increasing focus on sustainability societal
impact purpose and corporate social responsibility and the importance of social justice and
inclusion within organizations and how these relate to organizational communication Updated
case studies include Starbucks Amazon Microsoft and British Airways. This textbook is
essential reading for communication courses including: corporate communication organizational
communication management communication strategic communication and public relations. Joep
Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of
Management Erasmus University.
