EAN: 9781594631900

TO SELL IS HUMAN - DANIEL H PINK KARTONIERT (TB)

Look out for Daniel Pink's new book  When: The Scientific Secrets of Perfect Timing  #1 New
York Times Business Bestseller   #1 Wall Street Journal Business Bestseller  #1 Washington Post
bestseller   From the bestselling author of Drive and A Whole New Mind comes a surprising--and
surprisingly useful--new book that explores the power of selling in our lives.   According to
the U.S. Bureau of Labor Statistics  one in nine Americans works in sales. Every day more than
fifteen million people earn their keep by persuading someone else to make a purchase.   But dig
deeper and a startling truth emerges:   Yes  one in nine Americans works in sales. But so do
the other eight.   Whether we're employees pitching colleagues on a new idea  entrepreneurs
enticing funders to invest  or parents and teachers cajoling children to study  we spend our
days trying to move others. Like it or not  we're all in sales now.   To Sell Is Human offers a
fresh look at the art and science of selling. As he did in Drive and A Whole New Mind  Daniel
H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals
the new ABCs of moving others (it's no longer "Always Be Closing")  explains why extraverts
don't make the best salespeople  and shows how giving people an "off-ramp" for their actions
can matter more than actually changing their minds.   Along the way  Pink describes the six
successors to the elevator pitch  the three rules for understanding another's perspective  the
five frames that can make your message clearer and more persuasive  and much more. The result
is a perceptive and practical book--one that will change how you see the world and transform
what you do at work  at school  and at home.

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