EAN: 9781614516835

HANDBOOK OF BUSINESS COMMUNICATION GEBUNDEN

The book takes a specifically linguistic approach to business communication  drawing together
perspectives from various research traditions. These include genre analysis  LSP research  and
language teaching. There are 30 chapters organized into five parts: (1) Introduction  (2)
genres and media (e.g.  presentations  negotiations  meetings  sales talk  e-mail  websites 
advertising  annual reports  (3) Foreign languages and culture (e.g.  intercultural business
communication  language needs and policies  multilingualism and English as a lingua franca in
international business contexts  teaching and learning foreign business languages)  (4) Lexical
phenomena (e.g.  structure and semantics of business terms  metaphor  metonymy and euphemism 
language planning  the language of marketing and accounting  proper names in business 
lexicography  corpora and corpus linguistics)  (5) Building bridges across disciplines (e.g. 
organizational discourse  corporate language and design  standardized text modules).

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