OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF
THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold
over 4 million copies is published in a record-breaking 46 languages and is a bestseller
across five continents--now updated and expanded with new content. Named by Fast Company as one
of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In
this perennial bestseller embraced by organizations and industries worldwide globally
preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought
you knew about the requirements for strategic success. Recognized as one of the most iconic and
impactful strategy books ever written BLUE OCEAN STRATEGY now updated with fresh content from
the authors argues that cutthroat competition results in nothing but a bloody red ocean of
rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning
more than 100 years across 30 industries) the authors argue that lasting success comes not
from battling competitors but from creating blue oceans--untapped new market spaces ripe for
growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant
and outlines principles and tools any organization can use to create and capture their own blue
oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning
RedUpdates on all cases and examples in the book bringing their stories up to the present
timeTwo new chapters and an expanded third one--Alignment Renewal and Red Ocean Traps --that
address the most pressing questions readers have asked over the past 10 years A landmark work
that upends traditional thinking about strategy this bestselling book charts a bold new path
to winning the future. Consider this your guide to creating uncontested market space--and
making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY visit
blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and
cases from government and private industry to teaching materials mobile apps real-time
updates and tips and tools to help you make your blue ocean journey a success.
