EAN: 9781633697225

WHATS YOUR PROBLEM? - THOMAS WEDELL-WEDELLSBORG...

Are you solving the right problems? If not  reframing can help. Have you or your colleagues
ever worked hard on something  only to find out you were focusing on the wrong problem
entirely? Most people have. In a survey  85 percent of companies said they often struggle to
frame the right problems. The consequences are severe: Firms fight the wrong strategic battles.
Teams spend their energy on low-impact work. Entrepreneurs build products that nobody wants.
Organizations 'solve' problems with new rules that somehow make things worse  not better. The
waste is staggering. As the management thinker Peter Drucker pointed out  there's nothing more
dangerous than the right answer to the wrong question. The good news is  there is a way to get
better. The key is something called reframing the problem  a crucial  underutilized skill that
you can master with the help of this book. Based on his years of teaching  author Thomas
Wedell-Wedellsborg offers a simple  three-step technique: Frame  Reframe  Move Forward - that
anyone can use to solve the right problems. Reframing is not difficult to learn. It can be used
on simple everyday challenges and on the biggest  trickiest problems you face in your business.
In this visually engaging and friendly book  you'll learn from leaders at large companies  from
entrepreneurs  consultants  non-profit leaders  and many other successful problem solvers. It's
time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe 
and growth and success will follow.

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