Business success begins with trust. Trust is the basis for all that we do as leaders and as
organizations. Employees who trust their employers are more productive and creative. Businesses
that earn their customers' trust maintain better relationships and reap better results.
Meanwhile breaches of trust between companies and the public are becoming more frequent-and
more costly. If you read nothing else on trust read these 10 articles. We've combed through
hundreds of Harvard Business Review articles and selected the most important ones to help you
build maintain and repair trust both as a leader and as a company. This book will inspire
you to: Develop trust through competence legitimacy and impact Understand the neuroscience of
trust Follow through on your commitments to stakeholders Negotiate better with an untrustworthy
counterpart See your company through the eyes of your customers Rebuild relationships after a
breakdown of trust This collection of articles includes Begin with Trust by Frances X. Frei
and Anne Morriss The Neuroscience of Trust by Paul J. Zak Dig Bridge Collectively Act by
Tina Opie and Beth A. Livingston Rethinking Trust by Roderick M. Kramer How to Negotiate
with a Liar by Leslie K. John The Enemies of Trust by Robert M. Galford and Anne Seibold
Drapeau Don't Let Cynicism Undermine Your Workplace by Jamil Zaki The Trust Crisis by
Sandra J. Sucher and Shalene Gupta Customer Data: Designing for Transparency and Trust by
Timothy Morey Theodore Theo Forbath and Allison Schoop Operational Transparency by Ryan W.
Buell and The Organizational Apology by Maurice E. Schweitzer Alison Wood Brooks and Adam
D. Galinsky. HBR's 10 Must Reads paperback series is the definitive collection of books for new
and experienced leaders alike. Leaders looking for the inspiration that big ideas provide both
to accelerate their own growth and that of their companies should look no further. HBR's 10
Must Reads series focuses on the core topics that every ambitious manager needs to know:
leadership strategy change managing people and managing yourself. Harvard Business Review
has sorted through hundreds of articles and selected only the most essential reading on each
topic. Each title includes timeless advice that will be relevant regardless of an ever-changing
business environment.
