OVER 1 MILLION COPIES SOLD! Since its publication in 2007 Yes! has shown how small changes
can make a big difference to everyone's powers of persuasion - both at work and at home.
Every day we face the challenge of persuading others to do what we want. But what makes people
say 'yes' to our requests? Based on decades of research into the psychology of persuasion this
book reveals many remarkable insights that will help you be more persuasive both at work and at
home. Co-written by the world's most quoted expert on influence Professor Robert Cialdini
Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically
proven to boost your powers of persuasion. This special tenth Anniversary edition features ten
new chapters of updated research and fresh secrets of persuasion. You will find out how to stop
your listeners getting bored what you can do on your commute to increase your influence and
why being second place is worse than being third. Whether you want someone to promote you take
their medicine reduce their carbon footprint or even give you their vote Yes! shows how small
changes in your approach can have a dramatic effect on your success.
