Since its publication in 2007 Yes! has shown how small changes can make a big difference to
everyone's powers of persuasion - both at work and at home. Every day we face the challenge of
persuading others to do what we want. But what makes people say 'yes' to our requests? Based on
decades of research into the psychology of persuasion this book reveals many remarkable
insights that will help you be more persuasive both at work and at home. Co-written by the
world's most quoted expert on influence Professor Robert Cialdini Yes! contains dozens of
tips that you wouldn't want to miss out on - all of them scientifically proven to boost your
powers of persuasion.This special tenth Anniversary edition features ten new chapters of
updated research and fresh secrets of persuasion. You will find out how to stop your listeners
getting bored what you can do on your commute to increase your influence and why being second
place is worse than being third. Whether you want someone to promote you take their medicine
reduce their carbon footprint or even give you their vote Yes! shows how small changes in your
approach can have a dramatic effect on your success.
