"I loved this profound practical and generous book."—Oliver Burkeman A transformative guide
to rethinking our approach to goals creativity and life itself from a neuroscientist and
entrepreneur and the creator of the popular Ness Labs newsletter Life isn’t linear and yet
we constantly try to mold it around linear goals: four-year college degrees ten-year career
plans thirty-year mortgages. What if instead we approached life as a giant playground for
experimentation? Based on ancestral philosophy and the latest scientific research Tiny
Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded
possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff
reveals that all you need is an experimental mindset to turn challenges into self-discovery and
doubt into opportunity. Readers will replace the old linear model of success with a circular
model of growth in which goals are discovered pursued and adapted—not in a vacuum but in
conversation with the larger world. Throughout the book you will ask hard questions and
design simple yet meaningful experiments to find the answers. You will learn how to break free
from the invisible cognitive scripts that shape your life how to harness the power of
imperfection and how to make smarter decisions when the path forward is unclear. This is a
guide to: • Discover your true ambitions through conducting tiny personal experiments •
Dismantle harmful beliefs about success that have kept you stuck • Dare to make decisions true
to your own aspirations • Stop trying to find your purpose and start living instead Tiny
Experiments offers not just practical tools to make sure our most vital work gets done but a
guide to reawakening our curiosity and drive in a noisy busy disaffected world so that we
can discover and pursue our most authentic ambitions while making a meaningful contribution.
