One of the oldest Italian fashion brands in existence today Gucci was founded in Florence in
1921. Guccio Gucci established his company with the goal of creating opulent luggage for
Italy's wealthy and fashionable upper-classes. With the signature Gucci print of dark brown
diamonds on a tan background interlocking G logo and red and green stripe the brand has gone
on to become the last word in Italian luxury. Gucci's signature items - the belt the bag the
loafer - transcend fleeting fashion trends and have remained central to the house's identity
into the twenty-first century. Under the stewardship of Tom Ford Gucci epitomized the louche
and mischievous 1990s aesthetic. Today under Alessandro Michele the brand's combination of
romance and toughness is in hot demand. The Little Book of Gucci tells the story of this
historic yet flourishing house and the visionary looks that have cemented its place in fashion
history.
