The Little Book of Gucci tells the story of this historic yet flourishing house and the
visionary looks that have cemented its place in fashion history. One of the oldest Italian
fashion brands in existence today Gucci was founded in Florence in 1921. Guccio Gucci
established his company with the goal of creating opulent luggage for Italy's wealthy and
fashionable upper-classes. With the signature Gucci print of dark brown diamonds on a tan
background interlocking G logo and red and green stripe the brand has gone on to become the
last word in Italian luxury. Gucci's signature items - the belt the bag the loafer -
transcend fleeting fashion trends and have remained central to the house's identity into the
twenty-first century. Under the stewardship of Tom Ford Gucci epitomized the louche and
mischievous 1990s aesthetic. Today under Alessandro Michele the brand's combination of
romance and toughness is in hot demand. The Little Book of Gucci tells the story of this
historic yet flourishing house and the visionary looks that have cemented its place in fashion
history. p
