EAN: 9781912555765

CONCISE ADVICE THE SMART MARKETING BOOK - DAN...

In todays complex commercial environments  marketing has become a central aspect to every
successful business. Businesses need flexible  effective means of gaining commercial traction
by managing their relationships with audiences  stakeholders and competitors. They require
effective marketing and branding that move beyond the standard forms of brand orientation and
commercial interaction. New marketing models must think smart to create innovative strategies
which have long-term sustainable economic goals. The Smart Marketing Book is a practical 
reliable and concise title that offers the core marketing principles applicable for anyone who
wishes to improve their organizations financial and creative values. It is a straightforward
guide that avoids unnecessary and time-consuming practices. An illustrative handbook that
covers marketing principles and topics through visual innovation. A credible statement to all
marketers trying to source the most relevant strategies from a field cursed with infinite
information.

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