EAN: 9781913068219

THAT WILL NEVER WORK - MARC RANDOLPH KARTONIERT...

Engaging and insightful.' Reed Hastings  CEO of Netflix 'Charming  fascinating and very funny.
Marc Randolph demystifies the world of Silicon Valley start-ups  and makes you laugh a lot
along the way.' Decca Aitkenhead  The Sunday Times Now with over 182 million subscribers 
Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up
began with few believers and calamity at every turn. Marc Randolph's transformational journey
exemplifies how anyone with grit and determination can change the world - even with an idea
that many think will never work. What emerges  however  isn't just the inside story of one of
the world's most iconic companies. Full of counter-intuitive concepts and written in
binge-worthy prose  it answers some of our most fundamental questions about taking that leap of
faith in life: How do you begin? How do you weather disappointment and failure? What is
success? From idea generation to team building to knowing when to let go  That Will Never Work
is one of the most dramatic and insightful entrepreneurial stories of our time.

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