EAN: 9783030221553

THE NEUROSCIENCE OF BUSINESS ALL THE BRAINS I...

The power of gender difference  not gender equality  is a secret source for success. Some smart
businesses are starting to wake up to this fact. This book explores why and how. Properly
valuing brain gender diversity in the workplace is one of the biggest and largely untapped
sources of competitive advantage for modern businesses. Recent advances in neuroscience provide
the key to unlocking it. Modern research shows that there are gender-based differences in the
brain - it's just not as simple as a binary between a 'male brain' and 'female brain'. In fact
our brains are like a mosaic where many of the tiles are available in thousands of shades on a
spectrum between pink and blue. The problem is that our workplaces tend to be governed by
structures  processes and cultures that are practically pure blue. All the brains in the
business that are elsewhere on the spectrum cannot thrive as they might  so sources of
productivity  creativity and agility go untapped. Anyone who manages people needs to understand
how the brain works and the impact it has on how people work together as teams. Anyone who
wants to unlock the talent and productivity of all of their people needs to understand how
recent findings around male- and female-type brains should shape the way they manage. Leading
applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you
why and how to access all the brains in your business.

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