EAN: 9783319840949

THE NEUROSCIENCE OF BUSINESS A BRAIN FOR BUSI...

Behaviour change is hard  but O'Mara shows that by adopting strategies that are well-founded in
the science of brain and behaviour individuals and organisations can adapt to the demands of
the modern world. The brain matters in business. The problem is that our brains have many
biases  heuristics and predilections that can distort behaviour and decision making. The good
news is that we know more about how these work than ever before. O'Mara's starting point is
that  as our behaviour arises from the structure and function of our brains  careful
examination of a series of brain-based ('neurocognitive') analyses of common aspects of human
behaviour relevant to business and management practice reveals lessons that can be used at
work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive
'fixed mindset' to an enabling 'growth mindset'. He shows how this changing mindset approach -
where the focus is on task and improvements based on effort - is scalable within organisations.
Next  as the brain is a living organ like the heart and lungs  O'Mara shows how to keep it
physically in the best possible shape before examining how we exercise control over our
behaviour  build resilience and create positive brain states. He also considers the
implications for business of our brains wiring for status and illustrates how research shows
that it is possible to de-bias assumptions about gender and race - and the impact that this has
on performance.

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