EAN: 9783030450779

THE STARTUP - JESKO VON WINDHEIM KARTONIERT (TB)

This highly readable volume tells the true story of a venture that achieved more than 400 000%
return for its founders and investors. The book follows one of the principals in the startup as
he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a
company. The turbulent journey educates and entertains as the author recounts his own learning
experiences-providing a practical education on the fundamentals of customer discovery  sales 
marketing  business development and entrepreneurship. This personal story conveys the substance
of content taught in the classroom in a compelling and easy to read style. With learning
experiences ranging from opportunity identification to customer acquisition and raising money
and exiting a company  the book presents a collection of topics carefully curated to answer
fundamental questions about innovation  entrepreneurship  and career success. The book serves
as an essential guide for those who wish to innovate to create value and wealth for themselves
and others. Readers will gain a gritty  yet inspiring  view of the trials and tribulations
inherent in any entrepreneurial endeavor  and will walk away from the book with practical tools
and techniques for career success  whether it is with a brand-new startup or an established
corporation.

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