EAN: 9781524762391

THE STARTUP WAY - ERIC RIES KARTONIERT (TB)

Entrepreneur and bestselling author of The Lean Startup  Eric Ries reveals how entrepreneurial
principles can be used by businesses of all kinds  ranging from established companies to
early-stage startups  to grow revenues  drive innovation  and transform themselves into truly
modern organizations  poised to take advantage of the enormous opportunities of the
twenty-first century. In The Lean Startup  Eric Ries laid out the practices of successful
startups - building a minimal viable product  customer-focused and scientific testing based on
a build-measure-learn method of continuous innovation  and deciding whether to persevere or
pivot. In The Startup Way  he turns his attention to an entirely new group of organizations:
established enterprises like iconic multinationals GE and Toyota  tech titans like Amazon and
Facebook  and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on
his experiences over the past five years working with these organizations  as well as
nonprofits  NGOs  and governments  Ries lays out a system of entrepreneurial management that
leads organizations of all sizes and from every industry to sustainable growth and long-term
impact. Filled with in-the-field stories  insights  and tools  The Startup Way is an essential
road map for any organization navigating the uncertain waters of the century ahead.

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