EAN: 9783031304149

THE COLLEGE TEXTBOOK PUBLISHING INDUSTRY IN THE...

This book explores the college textbook publishing industry  from its inception in medieval
universities  through the late 20th century  to the present day which has led to an existential
crisis for some publishers. The various sections in this book offers a comprehensive analysis
of the substantive developments  problems  and concerns about a myriad of major issues that
confronted the higher education textbook sector after 2000. Chapters incorporate highly
reliable textbook statistical sources as well as a review of some marketing theories utilized
by these publishers (e.g.  understanding the threat of substitute products  the sale of used
and rental texts  the sale of new digital textbooks).

Aktuelle Preise zur EAN 9783031304149

Produktinformationen zur 9783031304149