EAN: 9783037787922

LICHTENSTEIN CLAUDE THERMA

For over seventy years  the Swiss company Therma produced electric appliances ranging from
irons and stoves to refrigerators and kitchens. From 1904 to 1978 the fi rm underwent all
economic stages of a successful industrial organization: from its humble beginnings as a small
family business in a Swiss alpine valley to one of Switzerland's most signifi cant industrial
manufacturers with international reach. The company's history coincides with the long decades
of wide-ranging modernization of the Global North over the course of electrifi cation. Therma
was a company that did not simply sumbit to this process  but instead actively sought to affi
rm its competitive edge. Innovations in the fi eld of electric cooking were particularly
targeted at the modern housewife - through the gender roles evoked by this image  societal
boundaries of the time become visible and legible. This publication offers the first
comprehensive account of the history of Therma and its role in the development of industrial
design from art nouveau to modernism. This exemplary history is presented in six chapters fi
lled with a wide range of previously unpublished illustrations  including from the Therma
collection in the economic archive of the Swiss Canton Glarus.

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