EAN: 9783110294606

CULTURAL SEMANTICS AND SOCIAL COGNITION - CARST...

Presenting original  detailed studies of keywords of Danish  this book breaks new ground for
the study of language and cultural values. Based on evidence from the semantic categories of
everyday language  such as the Danish concept of hygge (roughly meaning  'pleasant
togetherness')  the book provides an integrative socio-cognitive framework for studying and
understanding language-particular universes. It is argued that the worlds we live in are not
linguistically and conceptually neutral  but rather that speakers who live by Danish concepts
are likely to pay attention to their world in ways suggested by central Danish keywords and
lexical grids. By means of a sophisticated semantic methodology  the author accounts for the
meanings of even highly culture-specific and untranslatable linguistic concepts.The book offers
new tools for comparative research into the diversity of semantic and cultural systems in
contemporary Europe. Additionally  it contributes to the emerging discipline of cultural
semantics  and to the ongoing debates of linguistic diversity  metalanguage  and the use of
linguistic evidence in studies of culture and social cognition.

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