EAN: 9783110410259

Produktdaten aktualisiert am: 22.12.2025

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Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 3110410257

This work concisely presents methods for integrated marketing sales and customer management and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small mid-sized and large firms in the B2B market.