EAN: 9783030079048

AI IN MARKETING SALES AND SERVICE - PETER GENTS...

AI and Algorithmics have already optimized and automated production and logistics processes.
Now it is time to unleash AI on the administrative  planning and even creative procedures in
marketing  sales and management. This book provides an easy-to-understand guide to assessing
the value and potential of AI and Algorithmics. It systematically draws together the
technologies and methods of AI with clear business scenarios on an entrepreneurial level. With
interviews and case studies from those cutting edge businesses and executives who are already
leading the way  this book shows you: how customer and market potential can be automatically
identified and profiled  how media planning can be intelligently automated and optimized with
AI and Big Data  how (chat)bots and digital assistants can make communication between companies
and consumers more efficient and smarter  how you can optimize Customer Journeys based on
Algorithmics and AI  and how to conduct market research in more efficient and smarter way. A
decade from now  all businesses will be AI businesses - Gentsch shows you how to make sure
yours makes that transition better than your competitors.

Aktuelle Preise zur EAN 9783030079048

Produktinformationen zur 9783030079048