EAN: 9783384116864

SOCIAL MEDIA TRENDS 2024 ENGLISH VERSION - WHER...

Immerse yourself in the dynamic world of social media  which is undergoing extreme change
thanks to artificial intelligence. Explore how technology  society  and business strategies
will interact in the coming year. Find out how augmented reality is revolutionizing online
shopping and how trendy short-video platforms like TikTok are impacting our media consumption
and attention spans. Learn about the challenges and opportunities for businesses large and
small. Find out how brands are harnessing the power of micro- and nano-influencers  and why
privacy is becoming a priority on social networks. This book reveals how companies and
individuals can use social media for social and political change  and how AI technologies are
revolutionizing customer service and sales communications. From the merits of sustainable
marketing strategies to the role of chatbots in customer service  this book provides a
comprehensive overview of the key developments in the social media world of 2024.

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