EAN: 9783111353463

DATA ANALYTICS IN COGNITIVE LINGUISTICS KARTONI...

Contemporary data analytics involves extracting insights from data and translating them into
action. With its turn towards empirical methods and convergent data sources  cognitive
linguistics is a fertile context for data analytics. There are key differences between data
analytics and statistical analysis as typically conceived. Though the former requires the
latter  it emphasizes the role of domain-specific knowledge. Statistical analysis also tends to
be associated with preconceived hypotheses and controlled data. Data analytics  on the other
hand  can help explore unstructured datasets and inspire emergent questions. This volume
addresses two key aspects in data analytics for cognitive linguistic work. Firstly  it
elaborates the bottom-up guiding role of data analytics in the research trajectory  and how it
helps to formulate and refine questions. Secondly  it shows how data analytics can suggest
concrete courses of research-based action  which is crucial for cognitive linguistics to be
truly applied. The papers in this volume impart various data analytic methods and report
empirical studies across different areas of research and application. They aim to benefit new
and experienced researchers alike.

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