This volume provides rich insight into the nature and practice of media management.
Contributions assess the degree to which management of media firms requires a unique set of
skills highlighting similarities and differences of media firms compared with other industries
in terms of management practices HR development and operational aspects. Success and
limitations of research on media management theory is evaluated both drawing on management
theory and examining insights from other disciplines. Dimensions for future research are
considered along with practical implications for media managers and corporate structures. The
book serves as a valuable reference for researchers advanced students and practitioners in
media industries.
