EAN: 9783319290560

MANAGING COMPLEXITY GEBUNDEN

This proceedings volume presents the latest research fromthe worldwide mass customization 
personalization and co-creation (MCPC)community bringing together new thoughts and results from
various disciplineswithin the field. The chapters are based on papers from The MCPC
2015Conference where the emphasis was placed on managing complexity. MCPC is nowbeginning to
emerge in many industries as a profitable business model. Butcustomization and personalization
go far beyond the sheer individualization ofproducts and become an extension of current
business models and productionstyles. This book covers topics such as complexity management
ofknowledge-based systems in manufacturing design and production  sustainablemass customization
choice navigation  and product modeling. The chapters arecontributed by a wide range of
specialists  offering cutting-edge research  aswell as insightful advances in industrial
practice in key areas.The MCPC 2015 Conference had a strong focus on real lifeMCPC applications
and this proceedings volume reflects this. MCPC strategiesaim to profit from the fact that
people are different. Their objective is toturn customer heterogeneities into profit
opportunities  hence addressing thecurrent trend of long tail business models. Mass
customization means to providegoods and services that best serve individual customers' personal
needs withnear mass production efficiency. This book brings together the latest from
MCPCthought leaders  entrepreneurs  technology developers  and researchers that usethese
strategies in practice.

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