EAN: 9783319747118

TECHNOLOGY AND THE INSURANCE INDUSTRY - ANTONEL...

The book analyzes the role of technology in the redefinition of the competitiveness of
insurance markets. With a focus on the competitive challenges of InsurTech startup to the
incumbent insurers  the book will discuss the strategic role of technology both in the
development and in the distribution of insurance services and explore the customer relationship
evolution following the digitalization of services offered. The book presents original
theoretical and empirical contributions addressing how digitalization impacts the insurance
environment and regulation  and how InsurTech development represents a threat for traditional
companies  from Big Data analysis to digital devices  from personal interactivity to home
automation systems development. The project's key benefit is up-to-date analysis of the
competitiveness of technology usage in the insurance field  with particular reference to the
distributive variable and to the future trends of the customer relationship in the short and
medium-long term. The book will be of particular interest to scholars and students of insurance
and financial technology.

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