EAN: 9783631536803

CHINESE AND WESTERN BUSINESS CULTURES KARTONIER...

The series seeks to illuminate  highlight  and spotlight (intercultural) communication in the
world of business. This second volume focuses on China in an intercultural business context.
Due to China's growing importance in today's world  it is imperative to obtain some insights
into Chinese culture in order to begin to understand Chinese business practices. By examining
the issue from a Western and a Chinese perspective  a more comprehensive view becomes possible.
What appears baffling to Western managers may become understandable after a comparison with and
contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on
misperceived aspects of intercultural business encounters.

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