EAN: 9783631803998

PUBLIC RELATIONS IN THE NETWORKED PUBLICS KARTO...

In terms of both public relations and advertising  organizations that use the opportunities of
digital media might differentiate from others. This differentiation can provide advantages for
organizations. However  there may be threats as well as the opportunities of the digital media.
In this regard  it is tried to investigate how organizations benefit from digital media on the
researches presented in this book.

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