EAN: 9783658187217

AN AGENT-BASED MODEL OF HETEROGENEOUS DEMAND - ...

Matthias Müller makes a case for the particular role of the demand side in research on
innovation. Based on a complex agent-based simulation model  he analyzes the versatile mutual
relationships between consumers and producers within the innovation process. Instead of
oversimplifying the demand side  the book aims to apply important aspects which too often are
only applied to the supply side  e.g.  the heterogeneity and bounded rationality of economic
actors embedded in networks. The results offer a new perspective on the innovation process 
proving that the demand side and consumers are important drivers of innovation  which must be
included in future research for a full picture.

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