EAN: 9783658388430

BUSINESS DEVELOPMENT - ANDREAS KOHNE KARTONIERT...

This reference book provides a compact overview of the increasingly important topic of Business
Development. The author not only describes the role of the Business Development Manager with
its tasks  but also shows how Business Development can be organizationally integrated into a
company. In addition  a prototypical Business Development Process is specifically presented and
explained using a case study. The second  revised and expanded edition of the reference book
shows that crises can also be an opportunity  explains specific Key Performance Indicators
(KPIs) for Business Development and describes new digital business models. In addition  the
book was supplemented by a practical interview and quotes from business and science. The
reference book helps everyone who is responsible for introducing or optimizing Business
Development in the company or who wants to work in this area in the future.

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