This book helps in building an optimally designed and customer-oriented sales organization. It
places a special emphasis on purchasing decisions and leads to producing a decisive competitive
advantage. The focus is on the sales enablement process as a holistic framework concept. It
forms the infrastructure that ensures efficient cooperation between all areas of the company.
The book explains the alignment of all goals motivations thought patterns actions and
campaigns in relation to the needs of the customer. In addition it shows the most promising
methods and approaches and how the practical start of sales enablement can look like. The book
is aimed at managers and all who deal with sales strategies.
