EAN: 9783731509721

EXECUTING STRATEGIC PRODUCT PLANNING - A SUBJEC...

The origin of this research was the failed attempt or rather the impossibility of creating a
working and effective information system to support the processes of Strategic Product Planning
based on existing process descriptions for that domain. This dissertation explores the origins
of the according problems. As is discovered  the problems do not originate in error containing
models or simple programming failures. Rather  as is explored  the origin of the encountered
problems lies in fundament.

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