EAN: 9783739832012

SUSTAINABLE BUSINESS MANAGEMENT - DIETMAR ERNST...

This comprehensive textbook gives an insight into all relevant aspects of business
administration  as they are all subject to fundamental changes due to the transformation to a
more sustainable economy. It starts with the background on sustainability and the scientific
classification of sustainable business administration. Next  it sheds light on the boundary
conditions regarding environmental economics and social responsibility. The next section deals
with management functions  from strategy and international management to change management 
legal implications and HR management. The last part focuses on value creation. Here  the
authors shed light on the influence of sustainability in all areas of the corporate value chain
from procurement on to production and ending with marketing and sales. Also addressed are
expert functions such as environmental management or sustainable product design  which are
essential in driving sustainable innovation in a dynamically changing environment.

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