In the twenty-first century there is no single prescription for business strategy development
choice and implementation. The challenges facing firms not-for-profit organizations and the
public sector are significant and call for creativity inclusivity diversity and
responsibility. The looming and deepening crisis of climate change imperatives of the UN
Sustainable Development Goals and global pandemics have exposed the risks associated with an
exclusive market worldview and the indicators that drive it such as GDP stock market values
return on investment executive remuneration etc. Sustainable Business Strategy augments and
challenges existing texts to offer a progressive challenging decolonized and plural business
strategy curriculum. Andrew Grantham presents existing business strategy theories tools and
techniques introduces contemporary critiques and offers fresh thinking about the application
of the models and outcomes. The book takes the position that what we know about strategic
analysis choice and implementation needs updating and revision while there remains a
significant role for the market in a healthy sustainable and future-oriented economy
strategic decisions will be mediated by regulation broad stakeholder engagement and planetary
boundaries. This book is written to be used as a core text for students studying business or
corporate strategy at undergraduate and master's levels. The author uses contemporary examples
by way of illustration but seeks to guide readers to investigate the case in greater detail for
themselves using references and hyperlinks. Questions and exercise sections in each chapter can
be utilized in seminar classes and or assessments. Events around the book Link to a De Gruyter
Online Event in which the author Andrew Grantham together with Patricia Prado Newcastle
Business School discuss topics such as: How can businesses implement strategies that enable
competitive growth and create shared value in a way that is truly sustainable during this era
of climate change? What tools can analysts and strategists use to ensure sustainability is at
the very core of business strategy? The event will be moderated by Richard Freeman founder and
CEO of always possible: https: youtu.be 0y6n93-6axw
