EAN: 9783791379449

OTL AICHER GEBUNDEN

More than a truly brilliant graphic designer  Otl Aicher was a transformative thinker 
photographer  typographer  ecologist  philosopher  co-founder and mentor of the renowned
Hochschule fuer Gestaltung at Ulm  and teacher. On the centenary of his birth  this splendidly
produced and designed book looks at every facet of his career and traces the many strands of
his lasting influence. Otl Aicher is most famously known for the pictographs he designed for
the 1972 summer Olympic Games in Munich. Fifty years later  his system of iconography has
become a universal language  directing people to bathrooms  through subways  around airports
and hospitals. But Aicher's achievements extended far beyond the world of graphic design.
Filled with illustrations  photographs  documents and archival material  and enhanced by
thoughtful and personal essays from leading critics  designers  and friends  this survey takes
a disciplinary approach to explore Aicher's role as one of the founding figures of visual
communication. We learn about Aicher's work developing corporate brands  how he created the
Rotis typeface  then built architecture incorporating the font  how he collaborated with
artists and architects such as Josef Albers  Alexander Kluge  and Norman Foster  and how his
founding of the Ulm School of Design reflected his passion for teaching  and for an open  free
and democratic society. Aicher's achievements are evident in nearly every public space on the
globe and this definitive and timely reference work rightfully places Aicher among the
pioneering geniuses of the past century.

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