EAN: 9783823380153

TEXT LINGUISTICS FOR THE CONTRASTIVE STUDY OF O...

The goal of this corpus based research monograph is twofold. On the one hand  the volume
delivers a practice relevant theoretical framework which will enable linguists and
internationally operating businesses to evaluate product and service comments of foreign
customers written in their mother tongue and intended for their fellow nationals. The
theoretical framework should be applicable to any language combination. On the other hand  a
large-scale empiric study has been carried out building on our theoretical premises with the
aim of determining the text linguistic structure and language use in Spanish  Dutch  French and
German customer comments on hotel accommodation in two relevant applications of the Social Web
(social network services like Facebook and comments on the webs of hotel reservations
agencies). Our findings will enable Spanish and German companies to interpret the linguistic
behavior of their German Spanish clients sharing their accommodation experiences on the Social
Web.

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