The term storytelling is gaining prominence both in academia and industry - rightly so -
because narrative techniques allow for particularly effective and sustainable communication.
Stories are what catch our attention move us teach us to empathise and create strong
memories. This introduction to the strategies of storytelling uses fundamental scientific texts
as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann professor and
writer of scripts for tv comics and games presents a both theoretically-sound and
practically-applicable guide for the analysis and design of narratives in various media not
only for students but for everyone who wants to understand how stories are created.
