EAN: 9783828839038

TOWARDS SUSTAINABLE INNOVATION - SVEN PASTOORS ...

With sustainability having gained a lot of momentum over the last years and companies
implementing strategies to create corporate sustainability  there are lots of opportunities for
innovation. Thus  the two concepts of sustainability and innovation should not be considered
separately - they are closely interlinked with one another. The main goal of sustainable
innovation is to develop new products and technologies that have a positive impact on the
company's triple-bottom-line. To meet this aim  they have to be ecologically and economically
beneficial as well as socially balanced. In order to help companies to improve their
sustainable innovation process practically  this book is structured into five possible phases
of a sustainable innovation process: Awareness of a sustainability problem  Identification &
Definition of the problem  Ideation & Evaluation of the solutions  Testing & Enrichment of the
solutions  Implementation of the solutions & Green Marketing.

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