EAN: 9783830550280

AUDIOVISUAL MEDIA AND MARKET DEFINITION - ROBER...

In recent years  the audiovisual media industry has been subject to radical change. The
emergence of new content aggregators like Netflix has triggered a gold rush in content
acquisition. Consequently  even large media companies have become interesting merger targets
resulting in increased attention of competition authorities. In merger proceedings the
definition of the relevant market constitutes a crucial concept. This concept is confronted
with various unique characteristics in the audiovisual media sector. To shed light on this
subject Robert Bodewig analyzes and compares the European  German and U.S. competition
authorities' market definition practice and discusses the specific challenges in the
audiovisual media sector. New developments in the media sector are taken into account.

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