EAN: 9783836686167

OPEN INNOVATION AND BUSINESS SUCCESS - MONIKA G...

Innovation is a crucial topic in the study of economics  business  technology  sociology  and
engineering. The questions asked in research nowadays focus not on it why innovation is
important  but how to innovate and how innovation processes can be managed. Furthermore the
discussion on innovation is about how to maintain strong economic growth in an era that is
increasingly being defined by the globalisation of competition  major financial and demographic
challenges. Recently the economy continues to upset the market and recession tempts to cut back
on the investments in research and development in the organizations. But even now in spite of
crisis and its impacts on the economy seems to be the perfect time to increase firms innovation
efforts. The increasing competition processes and the development of Web 2.0 technologies (soon
Web 3.0) are challenging the business to build more interactive relationship between the
real-time market participants. The companies must nowadays find out how to achieve a
competitive advantage for future. This paper presents the concept of Open Innovation  which can
help public and private institutions achieve better performance or business success and at last
win the competition with market rivals.

Aktuelle Preise zur EAN 9783836686167

Produktinformationen zur 9783836686167