EAN: 9783954894819

CSR STRATEGIES IN INTERNATIONAL BUSINESS CONCEP...

For decades  multinational corporations benefited from developing countries mainly as a source
of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was
embraced it has been tailored to customers in the developed world. With the rise of the middle
class in emerging economies and social media driven scrutiny of corporate conduct around the
globe  CSR increasingly requires an international outlook.Adopting strategic CSR in
international business provides multinational corporations with a competitive edge. An emerging
field of research around international CSR points to global  local and transnational strategies
as viable options. Considering impacting variables such as cultural distance  industry features
and brand visibility  recommendations are derived for managers that advance the concept of
shared value for business and society. In addition  a set of future research questions is
outlined to further the academic discussion around this important aspect of business in the
21th century.

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