EAN: 9783954892235

CORPORATE SOCIAL RESPONSIBILITY OVERLOAD? INTEN...

More recent incidents and scandals such as Sweatshops by different sports equipment and
electronic devices producers and finally the financial crisis which made the headlines among
many others  which did not make it to the front page  have forced companies to consider CSR way
more than in the past. But also other issues such as climate change and global warming  human
rights situation and terrorism affect how companies conduct their strategies and operational
practices today. Almost every large corporation in the western world makes some effort to
communicate how it is committed to social issues that lie beyond its basic profit objectives
even in controversial industries such as the tobacco and petroleum industry. The industries
claim to produce healthier food more fuel-efficient vehicles  conserve energy and other
resources in their operations to make the world a better place. CSR often begins to be wishful
thinking to hide the true face of a business. Doubtless what has come to be called
responsibility of companies for ecological and social issues besides economic issues is now a
sales and branding instrument for many companies. Hence  numerous other companies  also small
and medium sized companies are currently asking themselves the questions: Shall we also invest
in CSR initiatives? Why should we do that just to do something? Is this still an instrument to
gain a competitive advantage? Especially the last question implies the question  if consumers
still believe in the basic idea of CSR initiatives  or with the overload of CSR initiatives  if
they even show reactance and mistrust against such issues.

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