EAN: 9783954898862

IMPACT OF TELEVISION ADVERTISMENT ON PURCHASES ...

Advertisements have become a trend these days for promoting the product or any service. It
plays a vital role in forming an image in mind of family members because they are the means
with which the manufacturer indirectly communicates with the family and provides necessary
information to them. Advertising has become so integral part of our life & society that we
cannot imagine any event  newspaper  magazine  TV serial  Cinema etc. without it. The
advertisements are focused on the audience which mainly may either be persuaded by them or
watch and pay attention to this medium. Television is an ideal way for advertisers to reach
children as it is so omnipresent in homes around the world. An average Indian child watches 14
hours of Television each week. It was a vital marketing tool to appeal to the parents earlier
but now they appeal directly the children who do not have the emotional or cognitive tools to
evaluate what's being sold to them. Prior children used to play outdoor games  magazines  and
comics but now most time is spent in watching television and with the increase in the trend of
dual responsibilities of parents  they pay very less attention on the watching habits of their
children. In addition to this the marketers use various stimulus in television commercials that
includes repetition  branded characters  catchy and interesting production features  celebrity
endorsements  and premiums free merchandise that accompanies a product.

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