EAN: 9783631638606

CULTURAL DIFFERENCE IN TELEVISION PROGRAMS - ZH...

What kinds of foreign television programs are broadcast in China? What types of cultural
differences exist in the minds of Chinese television viewers? To what extent can they perceive
and accept these differences? The author developed a three-stage empirical approach to examine
these questions in five sample cities in China. First  the television schedules of 37
television channels were analyzed in order to determine the type  cultural modification  and
export country of foreign programs. Second  based on 36 audience interviews 42 cultural
dimensions were explored and summarized in a catalogue. Third  a survey was conducted among 450
viewers  which examined their perception and acceptance of cultural difference. Five viewer
types were developed through cluster analysis. The impact of influential factors was examined.

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