9783960671879 - Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions The Mediating Role of Customer Satisfaction - Shahrukh Salman Kartoniert (TB)

EAN: 9783960671879

Produktdaten aktualisiert am: 30.11.2024
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The primary objective of this study is to gauge the effect of perceived service quality on
customer loyalty and repurchase intentions through customer satisfaction in Lahore  Pakistan.
Therefore  the significance of customer satisfaction for customer loyalty and repurchase
intentions is explained. Customer satisfactions play a mediating role between perceived service
qualities  customer loyalty and repurchase intentions. The population of the research is
constituted of the potential customers of Lahore and the sample size amounts to 230.

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