EAN: 9788366675230

CONSUMER KARTONIERT (TB)

This book contains different perspectives on the consumer from communication  marketing  and
advertising perspective. The chapters  each of which is prepared by academicians who are
experts in their fields  touch upon the most prominent issues regarding the consumer today.Each
section sheds light on a different point in its field regarding the consumer. It is known that
consumption patterns and consumer behaviors have undergone great changes today. The challenges
opportunities  and changes brought about by this change are among the most discussed topics in
the literature. In this book  attention is focused on such prominent points. We hope that the
book will bring a different perspective to both the literature and related sectors. Abstracting
& Indexing Baidu ScholarBayerische StaatsbibliothekBDSBoDBowker Book DataCiandoCNKI Scholar
(China National Knowledge Infrastructure)DimensionsEBSCOExLibrisGoogle BooksGoogle
ScholarNavigaReadCubeSemantic ScholarTDOne (TDNet)WorldCat (OCLC)X-MOLAdditionally  the
proceedings volume is registered and indexed in the Crossref database and accessible on Amazon.

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