EAN: 9788419220554

GRAPHICS ON THE MOVE

This volume explains how graphic designers can adapt their designs to this world that lives and
changes rapidly by using animation and storytelling to transmit contents faster.  In the
information explosion age  where there is a shift from static printed information to digital
media  designs that can convey information faster  more convincingly and  thanks to mobile
phones  ubiquitously  are likely to gain the public's favor. As a result  graphic designers are
increasingly including animation in their work to enhance their storytelling  making it more
functional on the one hand and livelier on the other  increasing interest by appealing to
people's emotions and desire to be entertained. This book showcases the current state of motion
graphics in light of new media such as touch  mobile  outdoor and digital video media. Divided
into three chapters  it first posits how a "rethinking" of motion graphics is essential in the
context of new media to ensure that graphic design remains dynamic and able to engage people in
both an appealing and informative way. The second chapter consists of exclusive interviews with
animation designers who discuss the nature of contemporary animated graphics and their work 
while the final chapter includes selected projects from across the world. Featuring the newest
ideas and work of the world's most advanced designers  the book is a valuable source of
inspiration and information for professional graphic designers and students.

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