EAN: 9789811974076

INNOVATION INNOVATORS AND BUSINESS - ALEXANDRIN...

This textbook approaches innovation and innovators as two elements of an equation with business
application. It discusses creativity  methods to develop creativity  design thinking  the lean
startup and minimum viable product (MVP)  personal development for entrepreneurs  charisma 
franchising and cases from the UAE. It is designed to be a practical and up-to-date resource
for an innovation and entrepreneurship course. It contains practical information about the
innovation frameworks and their applicability  explanation of creativity and creative mindset 
methods of innovation  design thinking in practice  lean startup methodology  charisma  setting
up a business  go-to-market strategies  growth and change as well as franchise management. It
comes with worksheets to help the reader in practicing. The book solves the need of having
innovation resources in one place  well explained and exemplified for students  aspirant and
existing entrepreneurs as well as innovation enthusiasts.

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