This open access book clarifies confusions of strategy that have existed for nearly 40 years
through the core thoughts of three fundamental elements. Unlike the traditional definition of
strategy as a plan to achieve a long-term goal from overall considerationsin a linear view
this book defines strategy from non-linear viewpoint as it is in the real world. The art of a
strategy lies not only in the determination of development goals but also in the
identification of development problems and putting forward overall guiding ideology of solving
problems. Rich illustrations as well as numerous business and military cases are presented in
helping readers to understand the fundamental elements of strategy.The general scope of the
book includes introductions to the three fundamental elements of strategy three-sub decisions
of a complete strategic decision incomplete strategies relationship between tactic and
strategy three elements of competitive and corporative strategies. There may be biases in
company-level real strategic decision-making which makes a complete strategy not necessarily a
perfect one. The book introduces biases and reasons for the biases helping industrial
strategic decision-makers understand the importance of knowing the nature of the company the
industry and its environment. In addition this book also presents principles and evaluation
approaches of strategic decisions explores the reasons for the excessive definitions of the
strategy concept and discusses directions of future's research tasks.The book will benefit
business managers who are interested in knowing what a complete strategic decision is and how
to avoid errors or biases in strategic decision-making. It also benefits students in business
schools (especially in MBA EMBA programs) who are (or will be) on executive positions. Academic
researchers may find it is interesting to understand strategy from the view of the three
elements. The new view provides a novel insight into strategy and promotes several research
directions in the future. The three elements of strategy are also applicable to military
strategies and readers who are interested in military and may find its value as well.
