EAN: 9780062874788

IT DOESN HAVE TO BE CRAZY AT WORK - JASON FRIE...

In this timely manifesto  the authors of the New York Times bestseller Rework broadly reject
the prevailing notion that long hours  aggressive hustle  and "whatever it takes" are required
to run a successful business today. In Rework   Jason Fried and David Heinemeier Hansson
introduced a new path to working effectively. Now  they build on their message with a bold 
iconoclastic strategy for creating the ideal company culture?what they call "the calm company."
Their approach directly attack the chaos  anxiety  and stress that plagues millions of
workplaces and hampers billions of workers every day. Long hours  an excessive workload  and a
lack of sleep have become a badge of honor for modern professionals. But it should be a mark of
stupidity  the authors argue. Sadly  this isn't just a problem for large
organizations?individuals  contractors  and solopreneurs are burning themselves out the same
way. The answer to better productivity isn't more hours?it's less waste and fewer things that
induce distraction and persistent stress. It's time to stop celebrating Crazy  and start
celebrating Calm  Fried and Hansson assert. Fried and Hansson have the proof to back up their
argument. "Calm" has been the cornerstone of their company's culture since Basecamp began
twenty years ago. Destined to become the management guide for the next generation  It Doesn't
Have to Be Crazy at Work is a practical and inspiring distillation of their insights and
experiences. It isn't a book telling you what to do. It's a book showing you what they've
done?and how any manager or executive no matter the industry or size of the company  can do it
too.

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